Deal Activated, no coupon code required!
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Submitted: 3 weeks ago
Deal Activated, no coupon code required!
Expires: No Expires
Submitted: 3 weeks ago
Deal Activated, no coupon code required!
Expires: No Expires
Submitted: 3 weeks ago
Deal Activated, no coupon code required!
Expires: No Expires
Submitted: 3 weeks ago
Deal Activated, no coupon code required!
Expires: No Expires
Submitted: 3 weeks ago
What is Brevo?
Brevo (formerly Sendinblue) is an all-in-one marketing platform that started out as an email tool and has grown considerably broader over the years. Today it handles email campaigns, transactional emails, SMS, WhatsApp messaging, live chat, a CRM, landing pages, signup forms, and marketing automation. The name changed to Brevo in 2023, but the product and company behind it are the same.
It’s used by a wide range of businesses, from small online stores and solo freelancers to mid-sized companies sending millions of emails per month. What sets Brevo apart from most competitors is that its pricing is based on the number of emails you send, not the number of contacts you store. That makes a real difference for businesses with large lists that don’t email everyone every week.
Brevo is headquartered in Paris and serves over 500,000 businesses across more than 150 countries. It’s fully GDPR-compliant and processes data on EU servers, which matters for businesses operating in Europe.
Brevo pricing: a clear breakdown of every plan
Brevo’s pricing model differs from most email marketing tools. Rather than charging per contact stored, you pay based on how many emails you send per month. Contact storage is unlimited on all plans.
Free plan. Up to 300 emails per day (roughly 9,000 per month). Includes the drag-and-drop editor, basic templates, signup forms, and transactional email. The Brevo footer appears on emails. No time limit, no credit card required.
Starter plan. From $9 per month (annual) for 5,000 emails per month. Removes the daily sending cap, adds basic reporting and email support. Brevo branding removal is available for an extra monthly fee. Works well once you outgrow the free plan but don’t need automation yet.
Standard plan. From around $18 per month for 20,000 emails. This is where the platform gets genuinely useful for marketers. Adds unlimited automation workflows, A/B testing, advanced reporting with click maps, AI send-time optimization, web and event tracking, and one landing page. Most growing businesses end up here.
Professional plan. Pricing varies by send volume. Adds WhatsApp, push notifications, popups, 10 user seats, AI contact scoring, advanced e-commerce features, phone support, and deliverability specialist access. Built for larger teams running multi-channel campaigns.
Enterprise plan. Custom pricing. Adds multi-account management, custom data integrations, dedicated IP, SAML SSO, a custom loyalty engine, and a dedicated customer success manager. Designed for companies with complex compliance and multi-brand requirements.
How to claim the Brevo discount through this page
Click the link on this page. It takes you directly to Brevo’s signup or upgrade page. The discount tied to this link is applied automatically. No coupon code is needed separately. If you’re new to Brevo, start on the free plan to explore the interface, then upgrade when you’re ready. If you know which paid tier you need, go straight there and the savings apply at checkout.
What makes Brevo different from other email platforms?
The contact-based pricing of most email tools is a significant cost driver for businesses with large lists. If you store 80,000 contacts on Mailchimp’s Standard plan, you’re paying a substantial monthly fee regardless of whether you email them or not. On Brevo, storing 80,000 contacts costs nothing extra. You only pay for what you send.
This model benefits e-commerce stores with large customer databases, nonprofits with donor lists they contact infrequently, and any business that segments heavily and only emails relevant portions of its list each month. The savings can be significant at scale.
The transactional email functionality is another real advantage. Most marketing email tools treat transactional messages as a separate product with separate billing. With Brevo, transactional email is included in every plan (even the free one) through both SMTP relay and a REST API. For developers building products, this means one platform covers both marketing campaigns and system notifications without a separate Mailgun or Postmark account.
Brevo vs. competitors: an honest comparison
Brevo vs. Mailchimp. Mailchimp charges per contact. A 50,000-contact list on their Standard plan runs over $300 per month. On Brevo, contact storage is unlimited. You pay only for emails sent. For businesses with large lists and moderate send frequency, Brevo is often dramatically cheaper. Mailchimp has stronger out-of-the-box e-commerce integrations (especially with Shopify), but Brevo’s have improved meaningfully in recent years. If your primary concern is cost efficiency at scale, Brevo wins the comparison.
Brevo vs. ActiveCampaign. ActiveCampaign has some of the most advanced automation capabilities available in any email marketing tool. If you need highly complex behavioral sequences with deep CRM integration, it’s hard to match. But it starts at $49 per month for even basic automation and scales up fast. Brevo’s Standard plan provides solid automation at a much lower entry point. For most growing businesses that need automation but don’t need ActiveCampaign’s depth, Brevo is the more practical starting point.
Brevo vs. Klaviyo. Klaviyo is the standard choice for Shopify-heavy e-commerce businesses. Its native Shopify integration is deep, its purchase-behavior segmentation is excellent, and its predictive analytics are genuinely useful for e-commerce decisions. But Klaviyo’s contact-based pricing gets expensive quickly for large lists, and it’s not built for non-e-commerce use cases. Brevo is more versatile across different business types. For a high-volume Shopify store, Klaviyo may justify its cost. For most other businesses, Brevo is worth serious consideration.
Brevo vs. ConvertKit (Kit). ConvertKit is popular among creators and newsletter writers. Its tagging system is clean, deliverability is good, and the interface is approachable. ConvertKit charges by subscriber count, which gets expensive for larger lists. Brevo is typically cheaper at scale and offers features ConvertKit doesn’t: SMS, a built-in CRM, transactional email, and live chat. ConvertKit’s advantage is a product designed specifically around creator and newsletter workflows, which some users prefer for its simplicity.
Brevo’s email deliverability
Brevo’s deliverability track record is generally solid. The platform has been in operation since 2012, maintains good relationships with major ISPs, and includes tools to support a healthy sender reputation. These include automatic list cleaning to remove bounces and unsubscribes, domain authentication guidance (DKIM, SPF, DMARC setup), and engagement tracking to help identify and suppress inactive contacts.
Professional and Enterprise plans come with a dedicated IP address and access to a deliverability specialist. For businesses sending at high volume, the dedicated IP removes the shared sender reputation risk that comes with shared IP pools. For most businesses sending normal permission-based marketing email, Brevo’s deliverability on shared IPs is comparable to other established platforms.
The best thing you can do for your deliverability, regardless of which platform you use, is maintain a clean list, use confirmed opt-in for new subscribers, and avoid sending to addresses that haven’t engaged in a long time. Brevo’s built-in tools make these practices easier to follow.
Brevo features worth knowing about
Marketing automation. Available from the Standard plan. Build multi-step workflows triggered by email opens, link clicks, form submissions, website visits, or purchase events. Common uses: welcome sequences, abandoned cart recovery, SaaS onboarding flows, and re-engagement campaigns for inactive contacts.
SMS marketing. Brevo supports SMS campaigns and transactional SMS alongside email. Credits are purchased separately and priced by destination country and volume. Useful for time-sensitive promotions, appointment reminders, and order confirmations where email is too slow.
Live chat. Brevo includes a live chat widget for your website. Conversations sync to the Brevo CRM alongside contact records. For small businesses wanting a basic chat option without paying for a separate Intercom or Zendesk subscription, this is a practical add-on that’s already included.
CRM. The built-in CRM lets you store contact details, track deals through a pipeline, log notes, and manage tasks. It’s not as deep as a dedicated sales CRM, but for small teams managing inbound leads, it removes the need for a separate tool and keeps everything in one place.
Signup forms and landing pages. Brevo’s form builder lets you create embedded and popup forms for lead capture. Automated follow-up emails can trigger immediately on form submission. Landing pages are included from the Standard plan and are useful for specific campaign offers where you don’t want to send traffic to your main website.
Frequently asked questions about Brevo
Is Brevo free to use?
Yes. Brevo's free plan allows up to 300 emails per day with no time limit and no credit card required to sign up. It includes the drag-and-drop email editor, templates, signup forms, and transactional email access via SMTP and API. The main limitations are the daily sending cap and the Brevo branding that appears in the footer of all outgoing emails.
What happened to Sendinblue?
Sendinblue rebranded to Brevo in May 2023. The company, product, pricing model, and team are the same. The rebrand coincided with a product expansion beyond email to include CRM, live chat, and additional marketing channels. All existing Sendinblue accounts automatically became Brevo accounts.
How does Brevo pricing compare to Mailchimp?
Mailchimp charges based on the number of contacts stored in your account. Brevo charges based on emails sent per month, and contact storage is unlimited on all plans. For businesses with large lists that email infrequently, Brevo is often significantly cheaper. For very small lists with heavy send frequency, the price difference narrows.
Does Brevo support transactional email?
Yes. Transactional email is included on all Brevo plans, including the free plan. You can send order confirmations, password resets, account notifications, and other transactional messages via SMTP relay or through the Brevo REST API, at no additional cost beyond your standard plan.
Can I use Brevo for SMS marketing?
Yes. Brevo supports SMS campaigns and transactional SMS. SMS credits are purchased separately from your email plan and are priced by destination country and volume. Email and SMS contacts are managed from the same Brevo dashboard.
Is Brevo GDPR compliant?
Yes. Brevo is a French company and stores data on EU servers. It is fully GDPR compliant and provides data processing agreements to customers on request. This makes it a practical choice for European businesses and any business that needs to demonstrate compliance with EU data protection regulations.
Does Brevo have an API?
Yes. Brevo has a well-documented REST API covering email sending, contact management, transactional messages, automation triggers, lists, and more. SDKs are available for PHP, Python, Node.js, Ruby, Java, and several other languages. API access is available on all plans including the free plan.
What is the difference between Brevo Starter and Standard?
Starter removes the daily sending cap and adds basic reporting, but does not include marketing automation. Standard adds unlimited automation workflows, A/B testing for subject lines and content, advanced reporting with click maps and send-time optimization, web tracking, and a landing page. For businesses running real marketing campaigns with automation, Standard is the plan to start with.
Can I migrate from another email platform to Brevo?
Yes. You can import contacts via CSV or directly from platforms like Mailchimp. Your email templates and automations will need to be rebuilt in Brevo, but contact migration is straightforward. Higher-tier plans include support to assist with the transition.
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